Predictable Lead Growth for Service Businesses on Starter Budgets

Inconsistent pipeline and no clear tracking? We deploy industry-specific search and social plus retargeting and conversion pages, tied to basic CRM metrics, to turn attention into enquiries and enquiries into paid appointments.

Trusted by 200+ businesses across UAE, USA, and UK. 100,000+ qualified leads. AED 250M in tracked client revenue.

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Perfect for small budgets: AED 1,000 to 3,000 per month on ads, with our light service fee of AED 2,500. You do not need a full team or a brand overhaul to start.

What you get on day one

  • A low-friction offer your market actually wants
  • Google for intent, Meta for reach and demand
  • A clean landing page that is built to convert
  • Basic CRM feed and weekly results you can read at a glance

Start now, because time compounds

Platforms need data, buyers need touchpoints. The sooner you launch, the faster costs come down and the sooner you can scale.

Start Getting Real Leads With Just AED 2,500/Month — Without Guessing or Wasting Spend

A 5-stage roadmap built for small business owners who want consistent enquiries, clean tracking, and measurable ROI — without big agency retainers.

  • Track every click, lead, and booking through CRM automation
  • Fix follow-ups and turn missed leads into real conversations
  • Designed for service-based businesses starting with only AED 1,000-3,000/month ad spend
Book a Call with the Founder
Or WhatsApp Us Here Now....
Download the Low Budget Growth Roadmap

Talk to Our Team

You want consistent enquiries without blowing the budget. Instead you get stop start ads, referrals that dry up, and campaigns you tried before that never paid back. There is no clean tracking, follow up slips, and you are guessing what actually works.

  • “Leads slow and inconsistent”
  • “Calls booked but no shows”
  • “Agency talks metrics I cannot tie to revenue”
  • “I’m spending but I do not know what it returns”
  • “No system to follow up or measure”
Download the roadmap to see the exact plan
WhatsApp Us Here Now....

Schedule your free Growth Strategy Call

What Is LaunchReady Ads?

LaunchReady is our low-commitment way to get real ads, real tracking, and real enquiries moving for service businesses that do not have big budgets yet. We set one clear offer, launch two smart campaigns on Meta and Google in 14 days, wire up simple tracking and a CRM feed, and prove the path from click to booking. No fluff, no jargon, just a lean acquisition engine you can actually afford. We priced it low on purpose.

Too many small businesses try a full agency package at 7k to 10k AED per month, run for three months, feel the pressure, and stop before anything has time to learn or compound. LaunchReady lets you start the right way for a fraction of that cost, build signal and trust, and scale only when the numbers say so. Start small, stack wins, then add the extras like automations, content, and AI once the base is working.

Included in the cost-effective service fee:

Foundations, Strategy and offer

Marketing objectives, KPIs, data, offer creation, targeting and persona creation, plain positioning that matches a real pain.

Asset Creation

Images, video, copy, headlines, scripts.

Meta setup

Forever campaign structure, 3 to 5 creatives, 3 copy angles, starter retargeting.

lead-generation

Google setup

Core intent keywords, starter negative list, 1 high intent ad group, ad extensions.

Landing page

Conversion first service page, trust blocks and FAQs, WhatsApp button.

Tracking

Events and UTM, call tracking setup, pipeline feed into CRM.

Reporting

Weekly CPL and outcomes snapshot, the next 1 to 3 decisions we will make.

CRM

Custom CRM setup with automations, lead integrations, notifications and task management

See the full checklist in the roadmap

Why start now?

Awareness compounds. Platforms need data, and buyers compare before they buy. If you launch now, costs trend down as the system learns. If you wait until you need leads, you will be late and you will pay more.

Small budgets have a real learning phase. Expect slower data at first. That is normal. The businesses that win keep ads on, gather signal, and make simple changes every week.

Timeline preview

Week 1 to 2
Launch and tracking
Weeks 2 to 6
Estabilise and learn.
Month 2 to 3
Optimise and decide.
Then
Scale if the numbers hold.
Download the timeline and roadmap

Your Growth Doesn’t Need a Big Budget, It Needs the

Kick-start your marketing engine with high-impact ads built to convert from day one. The Launch-Ready Ad Roadmap shows you exactly how to generate leads, build traction, and scale smart without overspending.

Download the Launch-Ready Ad Roadmap
WhatsApp Us Here Now....

Why listen to us?

We are TDS Group, based in Dubai for more than 10 years. Before the agency we built and scaled our own service brands here, so we understand the real work behind growth, not just the dashboards. In the last five years we have supported more than 200 service businesses, spent millions across Google and Meta, and tracked over 100,000 qualified leads and 250 million AED in revenue.

We created LaunchReady Ads because too many owners were asked to jump into big retainers without a foundation, then left disappointed when miracles did not arrive in 30 days. We do it the realistic way. Clear objectives, clean tracking, one simple offer to start, fast follow up, and steady iteration based on data. We are transparent about timelines, upfront about what it takes, and we never promise magic. If you want a partner who builds solid foundations you can scale, not hype that fades, that is us.

Our Timeline

  • Week 0–2

    Lock one offer, build ads and a simple landing page, set up tracking, and go live on Meta + Google. Add quick trust blocks (3–5 reviews, short founder intro). Sales basics on: instant alerts, script + WhatsApp templates, booking link, 7-day follow up.

  • Weeks 2–6

    Learning phase. Watch CTR, CPL, calls booked. Google: add negatives, refine copy. Meta: rotate creatives, tighten hooks. Post 2–3 proof pieces per week. Extend follow up to 7–15 touches and test evening/weekend calls.

  • Month 2–3

    Pick winners, cut losers, tweak offer or page using sales feedback (not guesses). Add fresh testimonials to the page and retargeting. Fix no-shows. Scale profitable ad sets 20–30 percent and strengthen retargeting.

  • After Month 3

    Layer authority and scale. Publish a monthly case study, keep reviews flowing, add short expert tips. Bring in light automation or an AI assistant if helpful. Add channels only while CPL/CAC stay inside your margins.

Book a call

Trust the Actions Not Just the Words!

3,631 FB Leads • 2,520 Google Conversions • 7.85% Search CTR

International school needed to attract families seeking quality university preparation education while competing against established schools in Dubai’s competitive market and filling limited spots for September admissions.

TDS Group developed multi-platform strategy combining Facebook lead generation (3,631 leads across 6 campaigns), open house events, seasonal campaigns, and comprehensive Google Ads targeting with both search and display campaigns across KG1-KG2 and general admission funnels.

We created education-level specific targeting (KG1-KG2 separate from general admissions) rather than one-size-fits-all school marketing, plus leveraged Early Bird Discount psychology and university preparation messaging to appeal to academically-focused parents planning long-term educational journeys.

Generated 3,631 Facebook leads with AED 87,439 total spend (AED 25.06/lead for main campaign), plus achieved 2,520 Google Ads conversions across search and display campaigns with AED 120,954 investment, including 1,330 conversions from school-specific campaigns at AED 14.16 each and strong 7.85% search CTR.

The data shows NAIS had very sophisticated targeting across multiple levels:

Facebook Performance:

  • Main lead generation: 2,938 leads at AED 25.06/lead
  • Seasonal campaigns: 540 leads (September), 153 leads (July)
  • Open house events: 254 messaging conversions across campaigns
  • Total: 3,631 leads with AED 87,439 spend

Google Ads Results:

  • Search campaigns: 2,485 conversions at AED 44.22/conversion with 7.85% CTR
  • KG1-KG2 targeting: 35 conversions at AED 316.33/conversion
  • Display campaigns: Strong brand awareness reach
  • Total: AED 120,954 investment across 3+ years

North American International School (NAIS)

Tappy Toes Nursery

10,900+ Leads • 1,929 Google Conversions • 4 Locations

Multi-branch British curriculum nursery needed to attract families across Dubai and Sharjah locations (Karama, Dubai South, Sharjah, Fujairah) while communicating affordable quality education and competing against established nurseries in each area.

TDS Group developed location-specific campaigns for each branch, seasonal programming (summer/winter camps), exclusive trial offers, flexible pricing strategies (AED 1000/month messaging), and integrated WhatsApp marketing for immediate parent engagement across all locations.

We created hyper-local targeting rather than generic nursery marketing, with dedicated campaigns for Karama (2,730 leads), Dubai South (544 leads), Sharjah (1,331 leads), and Fujairah (103 leads), plus leveraged psychological pricing (“AED 1000/month” vs traditional annual fees) to reduce cost barriers for parents.

Generated 10,900+ leads across 150 Facebook campaigns with AED 270,263 total spend, plus achieved 1,929 Google Ads conversions with AED 109,561 investment, including location-specific performance: Karama campaigns at AED 20.94/lead, Dubai South at AED 86.05/lead, and strong WhatsApp integration generating 6,400+ messaging conversations.

The data shows incredibly sophisticated multi-location strategy:

Facebook Performance by Location:

  • Karama: 2,730 leads (AED 20.94/lead) + 5,026 WhatsApp conversations
  • Dubai South: 544 leads (AED 86.05/lead) + 777 WhatsApp conversations
  • Sharjah: 1,331 leads (AED 23.17/lead) + 611 WhatsApp conversations
  • Fujairah: 103 leads (AED 15.54/lead)
  • Seasonal campaigns: Summer camps, winter programs, exclusive trials
  • Creative offers: “1 month free tuition”, “3-day trial”, AED 1400 summer camps

Google Ads Results:

  • 1,929 total conversions across all locations
  • Strong performance in Karama/South Dubai (1,302 conversions at AED 68.78/conversion)
  • Location-specific campaigns: Sharjah (294 conversions), Fujairah (2 conversions)
  • Excellent interaction rates: 5.36% (general), 7.81% (Sharjah), 10.27% (Fujairah)

661 Meta Leads • 930 Google Conversions • AED 34–48/Lead

As a newly launched interiors brand, J’elle Decoration relied solely on personal contacts and offline referrals. They needed consistent digital visibility, a steady flow of enquiries, and a trusted brand image to compete with established renovation firms.

We rebranded their website and social pages, ensuring consistent identity and SEO optimization. Simultaneously, we launched Google and Meta campaigns focused on awareness, traffic, and lead generation — particularly emphasizing interior wrapping services, a unique niche that offered faster conversions.

Instead of competing with large renovation firms, we positioned J’elle Decoration around its specialized services to drive quick wins and build trust through proof and testimonials before scaling into larger, high-value projects.

Generated 930+ conversions from 6.9K Google clicks with AED 1.44 average CPC.
 Achieved 355K+ reach, 6.5K+ video ThruPlays, and 71 Meta leads from multiple targeted campaigns, establishing predictable, high-quality inbound leads within 90 days.

Google Ads Performance:

  • Clicks: 6,960+
  • Conversions: 930+

Avg. CPC: AED 1.44

Meta Campaigns Performance:

  • Reach: 355,615+
  • Video ThruPlays: 6,599+
  • Leads: 71+ (Avg. AED 47/lead)

Messaging Conversations: 289+

J’elle Decoration

Emirates British Nursery (EBN)

1,300+ Leads • 878 Google Conversions • 10.01% CTR

Early childhood education provider needed to attract families for 2025-26 academic year while competing in Dubai’s saturated nursery market and communicating their British curriculum advantages for young learners.

TDS Group developed multi-faceted campaign strategy including admissions drives (640 website leads), seasonal offers (UAE National Day, Ramadan), targeted programs (Mirdif location, DSO branch), and cultural connection through Arabic-language content.

We created location-specific campaigns rather than generic nursery marketing, with dedicated strategies for The Villa (Dubai) and Mirdif branches, plus culturally-sensitive Arabic content to connect with local families while maintaining British curriculum positioning.

Generated 1,300+ website leads across 49 Facebook campaigns with AED 95,674 total spend, including 640 admissions leads (AED 42.87-86.37/lead), plus achieved 878 conversions through Google Ads with A$52,044 spend and strong 10.01% CTR.

The data shows Emirates British Nursery had very comprehensive targeting:

Facebook Results:

  • Admissions campaigns: 640 leads (AED 42.87/lead for 2025-26)
  • Location-specific: Villa branch (5 leads), Mirdif campaigns (164 leads at AED 39.03/lead)
  • Seasonal campaigns: UAE National Day (8 leads), Ramadan offers (19 leads)
  • Special programs: Mums and Tots (26 leads at AED 37.66/lead)
  • Cultural outreach: Arabic-language ads with “Book a tour” messaging

Google Ads Performance:

  • 878 total conversions at A$59.28 cost per conversion
  • Strong 10.01% CTR showing highly relevant targeting
  • A$52,044 total investment with consistent performance

1.25K Google Conversions • 183K Impressions • AED 18.59/Conversion

Jones Renovation launched as a brand-new company with no digital foundation. They needed complete setup — website, CRM, content, and paid campaigns — to start generating qualified renovation leads.

We created their entire digital setup — from brand visuals and social strategy to automation-ready landing pages. Simultaneously, we deployed Google and Meta campaigns to capture high-intent renovation searches and build brand visibility.

We prioritised ROI and cash flow by designing campaigns that convert fast. Google was the core driver for immediate leads, while Meta nurtured awareness and credibility over time.

Generated 1,250+ conversions from 9.4K clicks and 183K impressions, at an average AED 18.59 cost per conversion, with steady pipeline growth through Q2 and Q3.

Google Ads Performance:

  • Impressions: 183,000+
  • Clicks: 9,410+
  • Conversions: 1,250+
  • Avg. CPC: AED 18.59
  • Conversion Rate: 13.2%+

 

Jones Renovation

Swift Audit

510 Google Conversions • 110 Meta Leads • AED 60.56/Conversion

Swift Audit had a long-standing reputation in the UAE but lacked a structured digital channel for client acquisition. Their goal was to create predictable B2B lead flow through online campaigns.

 We developed value-driven B2B content for credibility and ran Google Ads targeting high-intent audit and accounting searches, supported by Meta campaigns for visibility across Dubai and Abu Dhabi.

We shifted focus from quantity to lead quality, ensuring ads reached decision-makers and business owners who matched ideal client profiles. Budgets were optimized toward Google, which delivered stronger ROI.

Delivered 510+ qualified leads from 6.2K clicks on Google with AED 60.56 cost per conversion, supported by Meta campaigns that drove 110+ additional leads and 13.5K+ engagements.

Google Ads Performance:

  • Impressions: 89.1K+
  • Clicks: 6,240+
  • Conversions: 510+
  • Cost/Conversion: AED 60.56

Meta Campaigns Performance:

  • Reach: 224K+
  • Leads: 110+ (Avg. AED 111–305 per lead)
  • Post Engagements: 13.5K+

1,491 FB Leads • 204 Google Conversions • $4.91/Lead (Summer Camps)

Private academy needed to increase enrollment across multiple programs including school tours, summer camps, scholarships, and admissions while maintaining cost-effective lead generation in competitive US market.

TDS Group developed comprehensive multi-campaign strategy targeting different school programs with specialized messaging, from information sessions to summer camps, using both Facebook and Google Ads platforms.

We created program-specific funnels rather than generic school marketing, with tailored campaigns for tours ($28.51/lead), summer camps ($4.91/lead), and scholarships ($25.78/lead), optimizing each for its unique conversion path and parent mindset.

Generated 1,491 total leads across 70 Facebook campaigns with $41,130 total spend, plus achieved 8,919 clicks and 204 conversions through Google Ads at $84.41 cost per conversion, maintaining consistent 1.65% average CTR.

Facebook Performance:

  • School tours: 589 leads at $28.51/lead
  • Summer camps: 35 leads at $4.91/lead (exceptional value)
  • Scholarships: 69 leads at $25.78/lead
  • Group tours: 112 leads at $32.27/lead
  • Virtual information sessions: 43 leads at $24.07/lead
  • Total: 1,491 leads across 70 campaigns with $41,130 spend

Google Ads Results:

  • Total conversions: 204 at $84.41 cost per conversion
  • Total clicks: 8,919 with 1.65% average CTR
  • Strong search performance showing relevant targeting
  • Dual-platform strategy maximizing reach

Charles Wright Academy (CWA)

Suncoast

5.5K Google Conversions • 238K Clicks • AED 0.16 CPC

Suncoast needed a full-scale campaign launched in less than a week to drive both ecommerce sales and in-store visits for a 6-week promotional period, using a 120,000 AED budget.

We launched Google Ads and Meta campaigns simultaneously — targeting high-AOV ecommerce categories and driving local store visits with geo-based ads. We also built live reporting dashboards to track both in-store and online conversions in real time.

The strategy focused on fast testing: after 2 weeks of data, we reallocated spend toward top-performing categories and doubled down on high-value audiences, achieving better ROI without raising budgets.

  •  Achieved 5.5K+ conversions, 238K+ clicks, and 5.5M+ impressions with an average AED 0.16 CPC within the campaign’s 6-week window, hitting both ecommerce sales and in-store visit KPIs.

    Google Ads Performance:

    • Impressions: 5.57M+
    • Clicks: 238K+
    • Conversions: 5,510+
    • Avg. CPC: AED 0.16

    Meta Campaign Performance:

    • Objective: Store Visits + Awareness
    • Campaign Duration: 6 weeks
    • Result: Surpassed targeted footfall metrics and AOV benchmarks

661 Meta Leads • 385 Google Conversions • AED 10.11–23.67/Lead

Embody Fitness needed a continuous stream of qualified leads for memberships and personal training programs while maintaining brand positioning as a premium fitness center.

We ran high-intent Google campaigns targeting location + fitness intent keywords and layered Meta campaigns for social proof and retargeting. Dynamic creatives showcased real client transformations and offers.

Campaigns were structured by service category (PT, classes, nutrition) with audience refinement based on engagement and response data every 14 days.

Generated 661+ Meta leads and 385+ Google conversions at an average AED 10.11–23.67 per lead, delivering strong ROI across both platforms with ongoing monthly retention.

 

Embody Fitness

What you get today

In 14 days you have live campaigns on both platforms, tracking in place, one landing page, a weekly report, and a simple follow up script your team can use.

By day 30 to 60 you have statistically useful data, first round optimisations, and a clear call: scale, tune, or pivot the offer.

Book a call
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Who this is for, and who it is not

For service businesses with tight budgets that want consistent leads, will act on data, and will actually follow up, and want to grow long-term.

Not for one-week miracles, teams with no capacity to call leads, or anyone unwilling to test and follow a plan.

Book a fit call
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Frequently Asked Questions

Expect 2 weeks to launch, 4 weeks of learning, and 8 to 12 weeks for useful decisions. Smaller budgets collect data slower, so patience wins.

Most failures are offer, page, or follow up. We fix the basics first, then scale what the data proves.

No. We can start with simple image and text assets, then add video once the base is working.

We run a sales feedback loop from CRM to ad sets so we optimise to booked calls and closed deals, not vanity clicks.

 Yes, but Meta plus Google together usually wins. One creates demand, the other captures it.

Once the base is working and you feel the follow up strain. Usually month 3 onward.

When CPL and CAC are inside your margins for at least 2 to 4 weeks and your team can handle more volume.

If you are serious about growth in a competitive market, treat marketing as non negotiable. Plan for a minimum of 3 months to gather data, optimise, and prove the path.

We are month to month. If it is not a fit, we part as friends and you keep the assets.

Still have questions? Book a call
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About TDS Group, why trust us?

We have spent the last decade in Dubai building and scaling service brands, then helping others do the same. Over 200 service businesses supported, millions spent on Google and Meta, more than 100,000 qualified leads tracked to revenue, and 250M AED added to the top line. We know small budgets, tight timelines, and the pressure to make every dirham count.

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Meet Our Team

AARON WILLIAMS

CO-FOUNDER

MARCUS DUNNING

CO-FOUNDER

SMIT
MAKWANA

MARKETING OPERATION MANAGER

Satya
Agung

Account Manager

Jeyamayuran
(Jey)

WEB DEVELOPER

SALMA
TAALAT

GRAPHIC DESIGNER

SUHAIB
HAKEEM

PAID ADS SPECIALIST

ATHEER
DALAL

SOCIAL MEDIA MANAGER

RITIKA
TYAGI

DIGITAL MARKETING SPECIALIST

SWAPNEEL
LAD

SEO SPECIALIST

Martins Oitomhen

Content Producer

Tran
Nguyen

Video Editor

LINA
VOLYNETS

SOCIAL MEDIA SPECIALIST

THU
REIN OO

VIDEO EDITOR

ANAS
ABDELRAHMA

CONTENT PRODUCER/VIDEOGRAPHER

Aishwarya Bhaduri

Content Writer

Get in Touch

Book a call
Get the step by step roadmap

Email : contact@tdsgroup.ae

Address : Business Centre, Publishing City Free Zone, Sharjah, UAE

Phone : (+971) 54 403 7063

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