Education-specialist campaigns that match the real parent journey to your goals! We run the full admissions acquisition stack for education; search, social, retargeting, conversion pages, and CRM automation, to lift lead→tour & tour→enrolment rates.
Trusted by 28 schools across UAE/USA/UK, 50,000+ qualified leads, 5,000+ admissions and AED 150M+ in first-year tuition added.
We’ve audited dozens of schools. Here’s what we found:
The result? Lost seats, lost revenue, and parents enrolling elsewhere.
A proven framework for schools and academies to fill seats, improve follow-ups, and generate consistent enquiries through data-driven marketing.
In 20 minutes, we’ll show you:
Schedule your free Growth Strategy Call
Each pillar comes with a dedicated set of services that close the gaps in your admissions funnel.
Objectives: Seat Targets, Audience & Positioning
Plan enrolments by capacity, not feelings.
Target Audience & Messaging
Talk to parents like you know their exact worries.
Content Strategy
Build trust before parents ever call.
Lead Generation
Multi-channel campaigns that never leave you invisible.
Sales Process & Conversions
Fix the follow-up gap that costs millions in tuition.
Data & Funnel Management
Don’t lose parents because your system lost track.
Budgeting & ROI
Marketing as a revenue machine, not a cost centre.
Understanding the Parent Funnel
Match your process to how parents really decide.
Admissions strategy mapped to your intake cycles
Persona-driven ad creatives (video, static, testimonials)
Google, Meta & YouTube campaign management
Program-specific landing pages designed to convert
CRM setup + instant WhatsApp/email replies
Automated nurture sequences for 60+ days
Appointment booking, confirmations & reminders
Weekly reporting tied to revenue, not just leads
2x–3x increase in qualified enquiries
Faster response (15 minutes vs 2 days)
Higher show-up rates for tours & open days
Lower cost per enrolment (CPE) with time
Consistent admissions pipeline, every term
Multiple touchpoints to convert cold leads to clients
661 FB Leads • 385 Google Conversions • AED 10.11-23.67/Lead
Faced intense competition in Dubai’s private school market with limited spaces for September 2025 intake and needed to attract quality families seeking British curriculum education.
TDS Group created targeted Facebook ad campaigns emphasizing academic excellence, affordable fees, and community-first approach with compelling “Book a School Tour” call-to-action.
We don’t just run ads – we create psychological urgency through scarcity marketing (“Limited Spaces”), build trust with social proof, and use education-specific targeting that reaches parents at the exact moment they’re making school decisions.
Generated 216 engagements and 16 comments on primary ad, successfully filling limited admission slots for new academic year.
Facebook Performance:
7,747 Leads • 944K Brand Reach • AED 6.13-21.73/Lead
Needed to increase enrollment and build brand awareness while competing with established schools in the region for families seeking quality British curriculum education.
TDS Group launched comprehensive multi-campaign strategy including lead generation, brand awareness, and targeted video content showcasing school facilities and “Shape Futures” messaging.
We implemented a full-funnel approach combining brand awareness (944k reach) with high-converting lead generation campaigns, using video storytelling to emotionally connect with parents rather than just listing features.
Generated 7,747 total leads across all campaigns, achieved 944k brand awareness reach, and maintained cost-effective lead acquisition at AED 6.13-21.73 per lead with total investment of AED 59,868.
Facebook Performance:
1,491 FB Leads • 204 Google Conversions • $4.91/Lead (Summer Camps)
Private academy needed to increase enrollment across multiple programs including school tours, summer camps, scholarships, and admissions while maintaining cost-effective lead generation in competitive US market.
TDS Group developed comprehensive multi-campaign strategy targeting different school programs with specialized messaging, from information sessions to summer camps, using both Facebook and Google Ads platforms.
We created program-specific funnels rather than generic school marketing, with tailored campaigns for tours ($28.51/lead), summer camps ($4.91/lead), and scholarships ($25.78/lead), optimizing each for its unique conversion path and parent mindset.
Generated 1,491 total leads across 70 Facebook campaigns with $41,130 total spend, plus achieved 8,919 clicks and 204 conversions through Google Ads at $84.41 cost per conversion, maintaining consistent 1.65% average CTR.
Facebook Performance:
Google Ads Results:
6,900+ Leads • 13,511 Google Conversions • AED 36.41-38.98/Lead
British curriculum school in Dubai needed to fill admission slots for AY 2025-2026 while competing against established international schools and communicating their unique nurturing environment with small class sizes.
TDS Group created comprehensive campaign strategy featuring admissions campaigns (AED 90k+ spend), event-driven marketing (Superhero Day, Summer/Winter events), and targeted messaging around “innovative learning” and British curriculum excellence.
We leveraged event-based marketing psychology to create emotional connections with families, using themed events like “Superhero Day” to showcase school culture while running parallel admission campaigns to capture interest at peak decision-making moments.
Generated over 6,900 leads across 13 campaigns with AED 162,337 total spend, including 2,317 leads for FS1-Y10 admissions (AED 38.98/lead) and 1,037 leads for FS1-Y11 admissions (AED 36.41/lead), plus successful event attendance through themed campaigns.
Facebook Performance:
Google Ads Results:
1,300+ Leads • 878 Google Conversions • 10.01% CTR
Early childhood education provider needed to attract families for 2025-26 academic year while competing in Dubai’s saturated nursery market and communicating their British curriculum advantages for young learners.
TDS Group developed multi-faceted campaign strategy including admissions drives (640 website leads), seasonal offers (UAE National Day, Ramadan), targeted programs (Mirdif location, DSO branch), and cultural connection through Arabic-language content.
We created location-specific campaigns rather than generic nursery marketing, with dedicated strategies for The Villa (Dubai) and Mirdif branches, plus culturally-sensitive Arabic content to connect with local families while maintaining British curriculum positioning.
Generated 1,300+ website leads across 49 Facebook campaigns with AED 95,674 total spend, including 640 admissions leads (AED 42.87-86.37/lead), plus achieved 878 conversions through Google Ads with A$52,044 spend and strong 10.01% CTR.
The data shows Emirates British Nursery had very comprehensive targeting:
Facebook Results:
Google Ads Performance:
219 FB Leads • 662 Google Conversions • 6.13% Interaction Rate
Bilingual nursery needed to attract families for 2025-2026 academic year while positioning their unique Reggio-inspired EYFS curriculum and Arabic-English bilingual program in Dubai’s competitive early childhood market.
TDS Group created location-specific campaigns for Jumeirah and Al Manara branches, seasonal programming (summer camps), cultural connection through Arabic-language ads, and creative storytelling with “Little Explorers” theme and animated characters.
We developed branch-specific marketing strategies rather than generic nursery promotion, combining educational philosophy messaging (Reggio-inspired) with cultural sensitivity through bilingual content and location-based targeting to maximize relevance for each community.
Generated 219 Facebook leads across 29 campaigns with AED 14,505 total spend, including 63 admissions leads (AED 31.03/lead) and 52 Jumeirah leads (AED 31.60/lead), plus achieved 662 Google Ads conversions with AED 39,221 spend and strong 6.13% interaction rate.
The data shows Green Grass Nursery had sophisticated multi-location targeting:
Facebook Performance:
Google Ads Results:
153 Leads • 120 Google Conversions • AED 33.36/Lead (Tours)
British EYFS nursery needed to attract families for 2025-2026 academic year while competing in Dubai’s saturated early childhood market and communicating their specialized approach for children aged 3 months to FS2.
TDS Group developed targeted campaigns including free registration promotions, summer camp programs, strategic partnerships (Dr Sulaiman Al Habib Hospital), and location-specific targeting for Jumeirah Beach Residence area.
We leveraged strategic medical partnerships to build trust with health-conscious parents, created urgency through limited-time offers (“No registration fee until end of August”), and used testimonial-based awareness campaigns to establish credibility rather than just promoting features.
Generated 153 Facebook leads across 13 campaigns with AED 8,681 total spend, including 88 free registration leads (AED 63.74/lead) and 20 tour bookings (AED 33.36/lead), plus achieved 120 Google Ads conversions with AED 13,124 spend and strong 6.33% interaction rate.
Facebook Performance:
Google Ads Results:
3,631 FB Leads • 2,520 Google Conversions • 7.85% Search CTR
International school needed to attract families seeking quality university preparation education while competing against established schools in Dubai’s competitive market and filling limited spots for September admissions.
TDS Group developed multi-platform strategy combining Facebook lead generation (3,631 leads across 6 campaigns), open house events, seasonal campaigns, and comprehensive Google Ads targeting with both search and display campaigns across KG1-KG2 and general admission funnels.
We created education-level specific targeting (KG1-KG2 separate from general admissions) rather than one-size-fits-all school marketing, plus leveraged Early Bird Discount psychology and university preparation messaging to appeal to academically-focused parents planning long-term educational journeys.
Generated 3,631 Facebook leads with AED 87,439 total spend (AED 25.06/lead for main campaign), plus achieved 2,520 Google Ads conversions across search and display campaigns with AED 120,954 investment, including 1,330 conversions from school-specific campaigns at AED 14.16 each and strong 7.85% search CTR.
The data shows NAIS had very sophisticated targeting across multiple levels:
Facebook Performance:
Google Ads Results:
10,900+ Leads • 1,929 Google Conversions • 4 Locations
Multi-branch British curriculum nursery needed to attract families across Dubai and Sharjah locations (Karama, Dubai South, Sharjah, Fujairah) while communicating affordable quality education and competing against established nurseries in each area.
TDS Group developed location-specific campaigns for each branch, seasonal programming (summer/winter camps), exclusive trial offers, flexible pricing strategies (AED 1000/month messaging), and integrated WhatsApp marketing for immediate parent engagement across all locations.
We created hyper-local targeting rather than generic nursery marketing, with dedicated campaigns for Karama (2,730 leads), Dubai South (544 leads), Sharjah (1,331 leads), and Fujairah (103 leads), plus leveraged psychological pricing (“AED 1000/month” vs traditional annual fees) to reduce cost barriers for parents.
Generated 10,900+ leads across 150 Facebook campaigns with AED 270,263 total spend, plus achieved 1,929 Google Ads conversions with AED 109,561 investment, including location-specific performance: Karama campaigns at AED 20.94/lead, Dubai South at AED 86.05/lead, and strong WhatsApp integration generating 6,400+ messaging conversations.
The data shows incredibly sophisticated multi-location strategy:
Facebook Performance by Location:
Google Ads Results:
61 Leads • 226 Google Conversions • AED 10.86/PMAX Conversion
British curriculum nursery in JLT needed to attract families for children aged 45 days to 5 years while building trust with parents hesitant about leaving young children and competing in Dubai’s premium nursery market.
TDS Group developed trust-building campaigns emphasizing “choosing a nursery shouldn’t feel rushed,” facility tours, summer camp programs, and targeted messaging around convenience, caring environment, and flexible scheduling for working parents.
We focused on emotional reassurance rather than just curriculum features, addressing parent anxiety with messaging like “we understand how much trust it takes to hand over your little one” and positioning tours as pressure-free exploration rather than sales pitches, plus emphasized JLT location convenience for working professionals.
Generated 61 total leads across Facebook campaigns with AED 2,462 total spend, including 49 general admissions leads (AED 31.44/lead) and 12 summer camp leads (AED 76.88/lead), plus achieved 226 Google Ads conversions with AED 7,574 investment, including 170 PMAX conversions at AED 10.86 each and strong 4.17% search campaign CTR.
The data shows Paddington Nursery had focused, trust-building approach:
Facebook Performance:
Google Ads Results:
We know parent psychology in global school markets
A 7-pillar blueprint built for schools
We work alongside your team, not just as an agency
28+ schools, 5,000+ admissions, AED 150M tuition
Most schools are live within 10–14 days. That includes campaign setup, landing page design, ad copy, and CRM integration. If you already have some assets (photos, testimonials, program details), it can be even faster. We follow a proven launch checklist, so you’re not waiting months.
Yes. We’ve worked with K–12 schools, universities, and training institutes each has its own parent/student journey, and we adapt our 7-pillar system to fit. For example: K–12 parents care about safety, fees, and curriculum fit; higher-ed prospects look at placements and rankings; training centres need quick conversions. Our campaigns are tailored for each segment.
Absolutely. Whether you use HubSpot, Zoho, Salesforce, or a custom admissions system, we integrate campaigns directly into your pipeline. We also connect WhatsApp for instant replies and reminders. The result: your admissions team sees every enquiry in one place, with full tracking of where each parent is in the funnel.
No problem, we create it for you. Our team produces videos, reels, testimonials, program highlights, and landing page copy that match parent psychology. Even if you’ve never shot a reel or written an ad, we’ll handle the creative end-to-end. You just approve before it goes live.
Always. Admissions isn’t “one size fits all” every school has intake cycles, open days, and seasonal peaks. We map campaigns to your calendar so enquiries come in when you need them most. Whether it’s filling mid-year seats quickly or building a pipeline for the next academic year, we align campaigns with your goals.
TDS Group is a full-funnel growth partner for schools and institutes worldwide. With our 7-pillar blueprint, we help you consistently fill classrooms, without leaving admissions to chance.
