Why Asking for CPLs, Conversions, and KPIs Too Early Is the Wrong Question
One of the first questions we get from almost every new client sounds reasonable on the surface: “How many leads will we get?”“What CPL should we expect?”“Can you set KPIs for this?” These aren’t bad questions. In fact, they’re the right questions, just asked at the wrong time, and usually for the wrong reason. The problem isn’t that business owners
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